Special K

To launch Kelloggs Special K with red berries we let people listen in on the inner voices of a few everyday women. And a very different kind of cereal commercial than the bite and smile crap people are usually fed in this category.

Don't be so hard on yourself
Brand campaign for Kelloggs Special K Red Berries
Director:


Google
YouTube


CREDITS
CD: Reed Collins, Stephanie Crippen
CW: Stephanie Crippen
AD: Reed Collins
Producer: Mary Cheney

Director: Tom Carty
Production Co: Gorgeous UK
Editorial Co: Rock Paper Scissors

Agency: Leo Burnett Chicago
Client: Kelloggs

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