Shangri La

'A Weibo Pilgrimage' Integrated Campaign

A Weibo Pilgrimage
How we got a billion people to follow us up the Himalayas
CREDITS

CCO: Reed Collins

CD: Andrew June, Sarah Leith Izzard
ACD: Helen Sham

Agency: Ogilvy & Mather Group HK
Client: Shangri La


 

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