Nike Air Max

'Step Back in Time' Interactive Outdoor

Step Back In Time
Nike Air Max Day Hong Kong 2015 interactive installations
SIGHT: Scan the QR code with your mobile to watch old classic TV programmes.
SMELL: Smell old local street food like curry fish balls embedded in the art.
SOUND: Hear music from the past decade when you plus in your headphones.
TASTE: Taste candy from childhood.
TOUCH: Touch the art using NFC to take a piece of the art away on your mobile.
Five Hong Kong born artists were invited to reflect the how the Nike Air Max had a story for their respective year in Hong Kong's history.
These were exhibited for people to re-experience the past in key Nike stores around Hong Kong.
CREDITS

Chief Creative Officer: Reed Collins
Creative Director: John Koay, Paul Suters
Art Director: John Koay, Anita Ng
Code: Craig Mason
Illustrators: Simon Koay, Parents Parents, Little Thunder, Ah To, Kristopher Ho

Agency: Ogilvy & Mather Group HK
Client: Nike Hong Kong

 

You may also like

Fox Sports
2012
Shutterstock
2016
Shangri La
2014
Panasonic
2012
Tampax
2012
The North Face Neon Shadows
2016
Maxis SOS Network
2016
WWF
2013
Portfolio Night
2015
Caesars
2012
Back to Top