Nike Air Max

'Step Back in Time' Interactive Outdoor

Step Back In Time
Nike Air Max Day Hong Kong 2015 interactive installations
SIGHT: Scan the QR code with your mobile to watch old classic TV programmes.
SMELL: Smell old local street food like curry fish balls embedded in the art.
SOUND: Hear music from the past decade when you plus in your headphones.
TASTE: Taste candy from childhood.
TOUCH: Touch the art using NFC to take a piece of the art away on your mobile.
Five Hong Kong born artists were invited to reflect the how the Nike Air Max had a story for their respective year in Hong Kong's history.
These were exhibited for people to re-experience the past in key Nike stores around Hong Kong.
CREDITS

Chief Creative Officer: Reed Collins
Creative Director: John Koay, Paul Suters
Art Director: John Koay, Anita Ng
Code: Craig Mason
Illustrators: Simon Koay, Parents Parents, Little Thunder, Ah To, Kristopher Ho

Agency: Ogilvy & Mather Group HK
Client: Nike Hong Kong

 

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